Approachable branding for evidence-based design.
Delve is a fictitious design research firm that uses cognitive science and behavioral economics research to deliver evidence-based design solutions.
I chose to create a brand for delve in order to explore how to communicate the value of science and design to people who aren’t familiar with the value of each field.
I referenced popular science branding and information visualizations to inform delve’s identity.
These are a few of the many strong examples of how to communicate science and complex concepts to the public in an approachable way. I knew I wanted delve to have a similar feel.
Delve’s logo is professional and approachable, like the firm itself.
The logo is a visual representation of the firm’s commitment to going below the surface. Its bright color and lowercase letters show that research doesn’t have to be boring or intimidating.