The Cuff is Not Enough

Guided behavioral experimentation for blood pressure management.


Our client asked us to design concepts for a connected blood pressure cuff companion app to help patients manage their blood pressure. Left untreated, high blood pressure can lead to heart disease or stroke. Effective treatment regimens involves a combination of lifestyle changes and medication, but what works best varies between patients, and even within patients over time.


We used guided behavioral experimentation to help patients identify and implement the blood pressure management strategies that work best for them. Patients use their cuff to track blood pressure changes during time-bounded experiments, such as implementing a low-sodium diet, increasing physical activity, or consistently taking their medication. Experiment results visualize the positive impact of their efforts.


Global technology company


Primary role: Behavior change design

Secondary roles: UX design, workshop design, & presentation design

Project team 

Behavior change analyst, behavior change designer, UX designer, visual designer, researcher

Behavior Change Skills Used

  • Literature review and synthesis
  • Target behavior specification
  • COM-B analysis
  • Behavior change technique identification and application

Design Skills Used

  • Workshop design and facilitation
  • Diagrams/visual communication
  • Concept design
  • Sketching: Initial concept design using findings from literature review and concept iteration with internal and client teams.
  • Presentation design