Guided behavioral experimentation for blood pressure management

Client: Global technology company | Role: Behavior change design, UX design | Year: 2018

Project Abstract

The challenge: Our client asked us to design concepts for a connected blood pressure cuff companion app to help patients manage their blood pressure. Left untreated, high blood pressure can lead to heart disease or stroke. Effective treatment regimens involves a combination of lifestyle changes and medication, but what works best varies between patients, and even within patients over time.

Solution: We used guided behavioral experimentation to help patients identify and implement the blood pressure management strategies that work best for them. Patients use their cuff to track blood pressure changes during time-bounded experiments, such as implementing a low-sodium diet, increasing physical activity, or consistently taking their medication. Experiment results visualize the positive impact of their efforts.

Project Approach

Timeline: 9 weeks

Project team: SVP Behavior Change, senior behavior change analyst, behavior change designer, user experience designer, visual designer, user researcher

Team contribution: The behavior change analyst and I conducted a literature review on effective interventions for controlling hypertension and presented high-level recommendations from the literature review to the client. I helped design and facilitate the collaborative concept design workshop with the client, after which the project team created three initial concepts to present to the client. The experience designer, visual designer, and I worked together on the final wireframes and flows to ensure that all recommendations from the literature review were included.

Key deliverables: Clinical literature review on effective interventions for hypertension, literature review report, collaborative concept design workshop, three initial design concepts, one high-fidelity concept wireframes, concept pitch deck, process book