Guided behavioral experimentation for blood pressure management

Client: Global technology company | Role: Behavior change design, UX design | Year: 2018

Project Abstract

The challenge: Our client asked us to design concepts for a connected blood pressure cuff companion app to help patients manage their blood pressure. Left untreated, high blood pressure can lead to heart disease or stroke. Effective treatment regimens involves a combination of lifestyle changes and medication, but what works best varies between patients, and even within patients over time.

Solution: We used guided behavioral experimentation to help patients identify and implement the blood pressure management strategies that work best for them. Patients use their cuff to track blood pressure changes during time-bounded experiments, such as implementing a low-sodium diet, increasing physical activity, or consistently taking their medication. Experiment results visualize the positive impact of their efforts.