Designing effective engagement for a workplace resilience platform
Client: Employee resilience platform | Role: Behavior change design, UX design | Year: 2018
The challenge: Our client asked us to help improve engagement with their workplace resilience platform. Members were reading content, but few were putting resilience-building activities into practice. We evaluated the platform and found that its structure provided little support for helping members turn these skills into habits.
Solution: We designed a new model of engagement that puts practice in the center and supports habit formation. Our strategy includes increased personalization, improved progress feedback, and a greater connection between digital and real-world activities. We also recommended what to measure to identify what type of engagement with what activities is most strongly associated with improved resilience.