What I do
Changing behavior is a complex challenge with no silver bullets. That’s why I apply human-centered design methodologies, behavioral science principles, and the best available empirical evidence to help you create systems that support sustainable behavior change.
I collaborate with your team throughout the project to fully understand your goals, context, existing research, and current initiatives. My work varies substantially based on client needs, but falls into three main categories:
Creating a new product, system, or service with the explicit goal of changing an existing behavior.
Think search results showing a train as the first mode of transportation rather than a flight, or a restaurant menu that makes plant-based meals the default option.
Representative projects in my portfolio include a financial wellness benefit strategy for moderate-income employees, an app with behavioral experiments to manage high blood pressure, and re-imagining the engagement strategy for a workplace resilience program.
Service design & strategy
Researching an existing service to understand what is and isn’t working, and prototyping changes to help the service produce its intended outcomes.
Think redesigning a composting service to reduce contamination from meat and dairy, or increasing customer follow-through on an energy efficiency program.
Representative projects in my portfolio include reducing burden for participating in clinical trials and identifying gaps and opportunities in academic advising.
Presenting complex concepts in an accessible and actionable format.
Think a poster series on effective individual actions to combat climate change, or turning an annual report into a TED-style talk.
Representative projects in my portfolio include an intro to behavior change design, patient education materials for bowel management, and an exhibit highlighting regional sexual education disparities in the US.
Intervention design capabilities:
- Rapid literature review and synthesis
- Behavior change analysis to identify barriers, facilitators, theories of change, applicable behavior change techniques, and prior interventions
- Synthesize research findings and behavior change techniques to develop intervention strategies and testable concepts
- Intervention prototyping and evaluation strategy
Service design & strategy capabilities:
- Workshops and facilitation
- Design research planning, execution, and analysis, including interviews, observation, and competitive analysis
- Communicating research insights, through presentations, system mapping, user journeys, and narrative
- Concept development and presentation, including wireframes, visual design, and physical prototypes
Visual communication capabilities:
- Presentation design
- Visual design with Adobe Illustrator, InDesign, and Photoshop
- Video editing with Adobe Premier
What I believe in
Invest in understanding the problem from multiple perspectives before jumping to solutions. This includes qualitative research with those affected by a challenge, expert interviews, literature reviews, and competitive analysis.
Interdisciplinary teams generate better ideas than multiple specialists. I work directly with you throughout the design process, from formative research to evaluation.
Community engagement and collaboration is essential to sustainable solutions. Lived experience is valuable expertise, and designing with community members and other stakeholders makes it more likely the work will respond to actual need.
Outcome evaluation is a necessary part of responsible design. I work with you to define intended outcomes and a measurement plan at the beginning of the design process to ensure the design is working as intended.
Who I work with
I partner with non-profits, governments, social businesses, and academic researchers.
If your mission is to advance environmental sustainability and resilience, I want to help. My engagements range from single-day workshops to multi-month research and design projects, depending on your needs.
If you have a project idea or are curious about what role design can play in your work, I encourage you to get in touch.
We’re in this together. Let’s get to work.
Behavior change is essential to a sustainable future. I combine human-centered design methodologies, behavioral science principles, and the best available empirical evidence to help you create systems that support sustainable behavior change.