I’m an evidence-oriented designer working towards a more just and sustainable world.
I work at the intersection of behavioral science and service design to help organizations implement climate solutions. If that sounds like you, please get in touch—I’m always happy to chat with fellow practitioners.
I’m currently a Senior Service Designer with PPL Electric Utilities. Most recently, I was a Service and Intervention Designer at The Policy Lab at Brown University and an Academic Affiliate with the Office of Evaluation Sciences in the General Services Administration. Previously, I served as a Design Strategist at See Change Institute and crafted digital behavior change interventions as a Behavior Change Designer at Mad*Pow.
Outside of work hours, I’ve volunteered with Work On Climate and ClimateDesigners.org. I’ve also written a guide to help designers transition their careers to climate and spoken at various conferences and events about behavior change and climate design.
My guiding principles
1. Prioritize projects that advance social and environmental sustainability.
2. Apply empirical evidence while centering local knowledge and context.
3. Collaborate with interdisciplinary teams to ask better questions and use appropriate methods to answer them.
My most-used theoretical frameworks
Behavior change: The Intervention Wheel (Michie et al., 2011) COM-B Model of Behavior Change (Michie & West, 2020), and Behavior Change Technique Taxonomy (Michie et al., 2013), Self-Determination Theory (Deci & Ryan, 2000)
Climate and sustainability: The Planetary Boundaries Framework, the Drawdown Framework and related solutions, UN Sustainable Development Goals
My design skillset
Behavior change design: Literature review & behavior change analysis to identify barriers, facilitators, and evidence on existing interventions
Service design: Contextual observation, intercept and 1:1 interviews, process mapping, workshop design and facilitation, physical prototyping and user testing
User Experience (UX) design: Digital prototyping, including user flows, wireframes, and clickable prototypes, usability testing