I’m a behavior change designer.
I design evidence-based, human-centered services that advance the greater good. My focus is behavior change for social and environmental sustainability.
Improving employee financial wellness
Behavior change design
At Mad*Pow, I was part of a team that helped a national bank design a financial wellness benefit to address the needs of moderate and middle income employees, not just high-income employees. This seven-month project included a literature review on the determinants of financial wellness and prior effective interventions, a survey of 2,000 moderate to high income Americans to develop user segments, and 72 audience interviews to further refine those segments. We synthesized these findings into a guide that gave an overview of the user segments, their needs, and strategies the bank could implement to improve employee financial wellness. After delivering the guide, we worked with our client to select two focus areas (paying off debt and saving for retirement) to design concepts they could implement digitally.
Reduce patient and site burden to participating in clinical trials
Service design & strategy
At Mad*Pow, I worked with an innovation team in a global pharmaceutical company to identify ways to incorporate technology to reduce patient and site burden in clinical trials. Ultimately, our recommendations focused not on how technology could replace in-person visits, but rather how it could support vital in-person interaction between the patient and trial staff and reduce burden between site visits.
Evaluate academic advising
Service design & strategy
For my Senior Project in Industrial Design, I approached the Dean of Faculty at RISD to identify a project I could work on to benefit the university. Student satisfaction with academic advising had recently been added as a factor in RISD’s accreditation process, so the Dean of Faculty tasked me to help her and the broader administration understand faculty, student, and staff experiences and expectations surrounding academic advising. Over the course of the semester, I identified opportunities for improvement, tested prototypes, and recommended short-term and long-term strategies to improve the existing system.
Behavior Change Design Primer
Teaching & training
Making institutional feedback transparent
Service design & strategy
Participatory session for quality measures
Workshops & facilitation
Guided blood pressure management
Behavior change design
Engagement for workplace resilience
Behavior change design
Supporting patients after spinal cord injury
Design research
Dinopocalypse exhibit
Exhibit design
Literature Reviews for Designers
Teaching & training
Communicating the value of sex ed
Exhibit design
Designing & measuring engagement in DBCIs
Workshops & facilitation
Let's do some good.
I’m currently accepting projects and partnerships in behavior change, service design, and facilitation. Get in touch if you’d like to discuss a project idea, or if you’d just like to chat! I’m always happy to talk with people doing good work.